Practo Home for Health
Unified Practo’s consumer ecosystem into a single experience with a new brand identity and cross-platform design.
Challenges
Fragmented UX across multiple consumer apps and services.
Brand identity lagged behind product maturity.
Solution
Partnered with CG&H to craft a new brand system. Unified product design system and flows to thread shared components across Practo’s ecosystem. Led redesign of homepage, navigation, and service discovery.
Impact
Delivered a seamless experience across patient and provider touchpoints.
Strengthened brand perception during Practo’s hypergrowth phase.