• Design
  • Me

Practo Home for Health

Unified Practo’s consumer ecosystem into a single experience with a new brand identity and cross-platform design.

Challenges

Fragmented UX across multiple consumer apps and services.

Brand identity lagged behind product maturity.

Solution

Partnered with CG&H to craft a new brand system. Unified product design system and flows to thread shared components across Practo’s ecosystem. Led redesign of homepage, navigation, and service discovery.

Impact

Delivered a seamless experience across patient and provider touchpoints.

Strengthened brand perception during Practo’s hypergrowth phase.