Launched Practo.com, India’s first doctor discovery and appointment booking platform. Led design from scratch as the founding designer.

Had to win trust in a completely new behavior in India.

Built for multiple Indian cities with different user needs and expectations.

Designed fast, glanceable access and low-friction actions like location-based search, filters, and appointment availability.

Simplified flows to handle complex backend data.

Extended Practo’s key value to mobile-first users.

Redefined how Indians find doctors online.