Observe.AI Moment Builder
Productized ML capabilities into a scalable, no‑code interface for defining and extracting key interaction patterns, enabling deeper call insights.
Challenge
Engineering-led moment definitions were manual and siloed.
Businesses struggled to scale insights beyond limited use cases.
Solution
Designed a no-code UI for moment creation (keywords, phrases, logic).
Enabled natural‑language prompts for Gen‑AI moment creation.
Impact
Reduced engineering dependency for insight generation.
50% drop in after-call work in one enterprise case with 80% user adoption.