The old product had a robust back-end system but felt uninspiring and overburdening to use. The home page did little to communicate the wealth of information and widgets overloaded the destination pages.

Making travel daydreams simple takes centre-stage with a gorgeous map-based interface on Small World’s new home page. Dynamic orange markers for popular destinations appear and disappear as you zoom and pan through the map. Each destination marker reveals a hovercard with a beautiful handpicked photograph and information on pricing and more. A click on the hovercard lets you explore your dream destination in detail.

Travel content is available from Flickr, Lonely Planet, Panoramio, Trip Advisor, Wikipedia, Wikitravel, Yahoo Geoplanet and Zomato. Small World has written guides for over 40,000 unique destinations and POIs; quite enough to satisfy your travel daydreams for a long while to come.

Increased engagement with content and time spent on site. The distinctive homepage merited a mention on BBC. You can read more about the design on the Cleartrip blog post.